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   As we are in a millennial time, intelligent technology is imbuing our daily life. So it is normal for restaurateurs to wonder that if the guests really care about intelligent technology like mobile ordering or self-order kiosk restaurant uses?


   The answer is absolute —YES! Restaurateurs should modernize their business, turning more attention to the newly mobile and other technology application and speed up the customer experience in restaurants if they hope to stand stable and solid in this field.




   A number of major restaurant chains within the catering industry have deployed kiosks and tablets throughout their premises, so customers can spend less time queuing and employees can spend more time concentrating on preparing orders.




   McDonald had already introduced kiosks.


   It is reported that the retail giant McDonald has already systematically rolled out self-service order kiosks to stores as it works to build a better experience for its customers. Customers can choose to walk to the front counter and line up and take their drink and find a table or go through the drive-through. They can order through mobile, or come curbside and servers will run it out as well as the existing traditional ways. What’s more, they can pay in different ways and customize their food in different ways. “We’re trying to add choices and variety and introducing many options”. McDonald explained it.





   Why McDonald would do it?


   As we all known, it is easy for customers to lose their interest and patience if there is a long queue at the restaurant at peak time. Self-order kiosks can better solve such problems as touch screens help to simplify the ordering process for customers, who select their meals on-screen before heading to the counters or seating at the table to wait for servers to order their food. In this way, customers will enjoy a special catering experience and need not worry about wasting their time. And restaurant also can obtain and attract their customers at peak time.



   Telpo self-order kiosk TPS727



   Telpo self-order kiosk TPS727 is suitable for the catering industry to attract their customers. It has a simple and elegant appearance, which is eye-catching. Its 27 inch touch screen features a high- definition color display; people can enjoy rich and clear contents on such a big screen. As the display area can adjust according to the system, thus even those people who are inconvenient to stand can also order the food in this kiosk, enjoying particular catering experience. By the way, the thermal printer supports multiple languages, pictures printed and stable operation, which contains 80mm paper width with auto cutter and its print speed reaches 150mm/s.




   If the restaurateurs can consider problems at consumer’s personal angle and further promote to satisfy customers individual catering requirements, then it will own its prominent competitive merit in current consumption experience-oriented society and also enhance its brand images.


   Telpo, as a professional intelligent technology hardware supplier, will unremittingly strengthen its research and development, making its own effort to push the catering industry forward.



Key words: McDonald, catering industry, restaurant, self-order, kiosk, intelligent technology, touch screen

Brief Introduction: Founded in 1999, Telpo is a professional smart terminals’ provider and ODM service expert, covering the point-of-sale (POS) terminals, biometric cash register, face recognition machines, self-service kiosk, bus ticketing machines. Telpo has served for more than 1000 customers abroad, including the platform operators, banks, biological algorithm company, operators, technology companies and even governments organizations. Telpo adheres to R&D and innovation, in order to provide more intelligent hardware for global partners.



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